Grow and Evolve Your Business

Editor: Jonathan Reuvid
Author: Chapter 2.2 Countermeasures to Advanced Threats - nick ioannou

As 2022 progresses, the legacy of the pandemic coupled with the after-effects of Brexit have compounded business leaders' problems. Any 'new normal' is not yet within our grasp. Established businesses, start-ups or early-stage companies will need resilience and flexibility.

In Grow and Evolve Your Business contributors look at these problems from two directions. Part One focuses on the development of entrepreneurial skills and tools for growth generation and includes a dissertation on the severe risks to cybersecurity daily afflicting all growing businesses.

Part Two reminds us of management fundamentals and the threats that can trip us up and ambush corporate growth. New business owners and managers need to take this advice on board and managers of established businesses are invited to take the time to revisit current practice. The book offers directions through which companies can ‘build back better.’.

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